A Journey Rooted in Grit and Purpose

Coach David Lipscomb


Master Performance Coach | Author of The System™ 6x6 Series | Cat 2 Cyclist (Ret.) | VP of DEI | 1st-Degree Black Belt

David A. Lipscomb is a master performance coach and author of the acclaimed System™ 6x6 book series. He is the creator of The System™ 6x6 Framework—a model integrating endurance training, emotional intelligence, Six Sigma systems thinking, and martial arts philosophy into a methodology for sustained performance and execution mastery.

With over 30 years of experience, David has coached more than 5,000 athletes and leaders across North America, Europe, Asia, and the Middle East—transforming lives through clarity, structure, and purpose.

David began his competitive racing journey in 1996 and rose to the ranks of Category 2 cyclist, competing across the Tri-State Region until 2014. He later served as the Performance Coach for the Cuevas Junior Development Team from 2018 to 2021—mentoring underserved youth and helping them unlock their athletic potential. David also contributed to USA Cycling's "The Search for Speed" initiative, expanding access and opportunity in the sport.

Why Coach David?


No one in performance cycling fuses strategy, structure, and soul like Coach David Lipscomb. He doesn’t just deliver results—he rewrites the standard.

“The System™ 6x6, created by Coach David Lipscomb, is a transformative blueprint blending structure, strategy, and sustained execution. It’s not just a training model—it’s a movement redefining elite performance.” — Forbes Times

Coach David combines elite-level racing knowledge with martial arts discipline, corporate leadership, and data-driven training. His career spans DEI strategy in Financial Services, national coaching leadership, and global speaking engagements. His methodology is unique in its depth, precision, and results.

Coach David’s methodology is shaped by two powerful cultural influences: the high-intensity, street-smart energy of Brooklyn, New York, and the disciplined, precision-driven philosophy of Japan. Living between these two worlds, he blends the grit of American hustle with the intentional growth mindset of Japanese Kaizen—creating a system rooted in both urgency and reflection.

CIS Rider in Brooklyn

CIS Rider at the Brooklyn Bridge — Grit and Hustle

CIS Rider in Japan

CIS Rider near a Japanese Temple — Precision and Presence

A New Beginning


In 2015, David survived a near-fatal accident that redefined his life and mission. Struck while cycling, he spent months recovering both physically and spiritually. What began as physical rehabilitation became a deep, introspective journey—reshaping his identity and giving birth to “The New Beginning.”

Even more powerfully, David unknowingly foreshadowed this transformation in a YouTube video posted in January 2015. That message—shared before the accident—became prophetic, ushering in a new era of resilience, clarity, and execution under pressure.

“Lipscomb’s story is one of transformation—turning trauma into teaching, and setback into strategy. His journey inspires a new way of thinking about resilience and performance.” — LA Progressive

Watch the video that marked the turning point →

Proven Results & Celebrated Champions


From world champions to first-time finishers, Coach David's methodology produces breakthroughs. View the full results and success stories here:

Explore Proven Results & Celebrated Champions →

Media Features


  • Forbes Times – The System™ 6x6: A New Model of Execution
  • US Times Now – Redefining What Elite Performance Looks Like
  • New York Weekly – Coaching, Grit, and the Science of Resilience
  • Vents Magazine – The Mental Game of Endurance
  • Bicycling Magazine – How Data, Discipline, and Community Drive Results
  • Fox 5 News – Breaking Down Accident Prevention and Comeback Coaching
  • LA Progressive – From Trauma to Teaching: Resilience in Action

Collective Reach: Over 6 million readers and viewers globally

Why This Bio Matters


Coach David’s story isn’t just about performance—it’s about purpose. This bio highlights a journey of resilience, strategy, and relentless reinvention. It’s not just a resume. It’s proof of a lifelong mission to unlock the greatness in others.

Ready to Train with Purpose?

Join athletes, leaders, and champions who are transforming through The System™ 6x6. It’s time to elevate your performance, sharpen your mindset, and redefine what’s possible.

Start Your Transformation →

DAVID LIPSCOMB - Founder & Head Coach

Coach David

Leading by Example: Coach David’s Impact on Cycling Excellence:


With over 30 years of expertise in endurance training and a mastery in data-driven performance coaching, Coach David is the visionary behind CIS Training Systems. A retired Cat 2 racer and former DEI Director at USA Cycling in 2021, he brings both deep competitive insight and a commitment to inclusivity within the sport.

An early adopter of innovative training methods, Coach David was the first performance coach to demo Zwift in 2014 and has been a content creator coach for Bicycling Magazine since 2020, sharing his expertise with a broad cycling audience.

The Martial Arts Approach to Cycling

The Martial Arts Approach to Cycling

Training Beyond Limits:


As a 1st Degree Black Belt in Cuong Nhu Oriental Martial Arts, Coach David seamlessly integrates the science of cycling with the art of coaching, rooted in martial arts philosophy. Known for his commitment to measurable, sustainable results, he specializes in Power Profile Analysis and Energy System Development, elevating athletes from beginners to elite cyclists.

Using Advanced Metrics and Hands-On Training

Using Advanced Metrics and Hands-On Training

Personalized Coaching, Proven Results:


At CIS Training Systems, Coach David emphasizes personalized coaching, using advanced metrics like Pmax, VO2 Max, MFTP, and stamina to optimize each athlete’s potential. His dedication to continuous improvement shines through in specialized programs, training camps, and hands-on coaching that push athletes beyond their limits with a balance of structured workouts, mental conditioning, and technique refinement.

A Philosophy of Success and Support

A Philosophy of Success and Support

Coach David's Philosophy:


Coach David’s passion for fostering a supportive community resonates through every level of his training, creating a dynamic environment where athletes can unlock their true potential. His philosophy: “Personalized Training, Data-Driven Success, Unleash Your Authentic Power.”